Tomorrow is the big day. The presidential election of 2012 has come in like a lion with vicious attacks from both camps. If you’re anything like me, you’re sick of the negative campaign ads, the constant phone calls and the rhetoric. But tomorrow night it will all be over. Hopefully. I’m crossing my fingers this one doesn’t end up at the Supreme Court, but this is going to be a close one folks.
The latest American Pulse™ report is tracking Romney (46.1%) and Obama (45.9%) to be running neck and neck among likely voters. (Although if you are into old wives tales, the Washington Redskins loss this past weekend pretty much seals the deal for Romney.) However, the findings from the report could provide some foreshadowing into who will be sworn in come January.
According to the report, it’s all about the economy. Sure people are worried about Iran, Afghanistan, and other issues abroad. But at the end of the day it comes down to what’s going on at home—and who’s best equipped to get the economy headed in the right direction. Here’s a few things we found to be particularly interesting.
- 71.4% rate the economy as poor/terrible; 52% say it’s heading in the wrong direction.
- 76.2% say economy will have the most impact on their vote; 37.2% say President Obama’s performance regarding the economy has been “terrible.”
- 53.9% know someone receiving unemployment benefits; 55.1% know someone receiving food stamps.
Additionally 4 in 5 Americans believe their vote matters. Three-fourths say nothing will stop them from voting this year and roughly 70% say they are excited to vote.
Should make for an exciting day.
Check out the report:
For further insight, take a listen as our Consumer Insights Director, Pam Goodfellow, discusses the analysis on one of our favorite local morning radio programs: http://ow.ly/f2rkX
Source: BIGinsight.com
2012, Prosper®
